In partnership with Aegon UK, this initiative leverages pension funds to address the climate crisis while enhancing employee engagement and sustainable investment practices.
We conducted thorough research on the UK pension system and collaborated with Aegon UK to understand client needs and user mindsets. Our solution, Fingon, focuses on:
- Empowering users with control and transparency over pension investments.
- Boosting employee engagement through immediate incentives and workplace competition.
- Making sustainability relatable through value-based investments.
By offering immediate incentives, we aim to make pension benefits more engaging, adding an emotional aspect to the finance industry and linking pensions with sustainability.
In my first project in the financial domain, I dove into thorough research to understand the UK pension system. As the project manager and team leader, I helped shape the design strategy, analyze our audience, identify key problems, and curate the business model and revenue generation strategy for the service.
Key highlights of my role:
We began by thoroughly exploring the UK pensions and finance systems and conducting a competitor analysis for Aegon UK. To understand our users, we conducted eight in-depth interviews and 12 pulse interviews in Canary Wharf and Bank. Using tools like empathy mapping, journey mapping, and personas, we identified key user problems. After a major pivot during the concept testing of the first iteration, we developed "Fingon," which passed desirability criteria. We tested it with Aegon UK and London Business School students to ensure viability and feasibility. Our approach combines design thinking, holistic design, and a lean startup methodology to deliver user-centric solutions efficiently.
A pension is a tax-efficient way to save for retirement, with contributions often matched by employers and invested to grow. Currently, many pension funds invest in fossil fuels and non-sustainable industries, contributing to greenhouse gas emissions and climate change.
To understand our users, we conducted eight in-depth interviews and twelve pulse interviews in Canary Wharf and Bank. It was evident that many people were unaware of the impact workplace pensions can have on climate change. Most people didn't know they could choose where to invest, and those who did were indifferent, believing it was too far in the future and the amounts were insufficient for retirement.
To understand the viability of our theory of Change, we user-tested our hypothesis with users grouped in teams of 2 to 3, .
Lastly, we are aware of various systemic constraints which might hinder with our implementation of the service. These at the moment are out of our control.
Let's give a new meaning to problem-solving by collaborating on design thinking and impactful solutions! Looking forward to working together.
